Fashionably Conscious

Written by Cassie Lim, Be Movement issue 4 – INDIA, published August 2014 Japan’s “fashion revolution” changed the fashion scene in the 1980s, with avant-garde designers such as Issey Miyake, Yohji Yamamoto, Rei Kawakubo of Comme des Garçons and Junko Koshino flaunting their visions on international runways. New concepts in fashion design, such as deconstruction, innovative textile technologies and revamping of traditional clothing, made waves worldwide. Since then, Asia has looked to Japan for fashion inspiration and trends.

Be Movement India issue Fashion 3

Be Movement India issue Fashion 3

Today, Japan continues to be on the cutting edge of the industry and a slew of street style has come into play with her avant-garde legacy. The Japan Creative Centre (JCC) in Singapore has added yet another dimension to Japan fashion by holding the JCC Sustainable Fashion Design Competition, which is in its fourth year. The objective of this competition is to create an opportunity for students from Fashion Schools in Singapore and Bunka Fashion School in Tokyo to exchange and promote ideas on the growing importance of sustainability and responsible design within the Fashion Industry. Sustainability is very much linked to the Japanese philosophy of “Monozukuri” (craftsmanship). Japanese craftsmanship has a long tradition of producing things that are environmentally friendly, while taking into account fabric characteristics and the environment, resulting in quality items with minimum wastage. Going beyond the ideas of reduce, reuse and recycle, JCC is looking for a macro concept of sustainable fashion which incorporates the creation, production, energy consumption and durability of responsible design. Complementing the exchange programme with Singapore, JCC is looking for a unique mix of High Fashion and culture. With Singapore being a melting pot, where many different cultures co-exist in harmony, JCC hopes fresh ideas and inspiration could be generated from this potpourri of diverse ethos. Students are to design a full Womenswear or Menswear garment not limited to fashion alone. Contestants may creatively incorporate any form of element pertaining to culture, such as history, literature, tradition, technology and crafts. In light of the close

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relations between Singapore and Japan, students from both countries should fuse elements of each other’s culture into their work. With the world becoming more socially conscious, perhaps sustainable fashion is the next fashion revolution to ignite the imagination of the industry. •

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